Jonathan Marks is the Chief Business Officer of Elevate College and Elevate Marketplace, divisions of Elevate, the award-winning consulting firm supporting high-performing organizations across sports and entertainment. Marks oversees Elevate’s university business, partnering with nearly 70 collegiate programs and conferences. As part of Elevate College, Marks oversees Elevate’s Collegiate Investment Initiative, which has committed to deploying $500mm to university athletic departments. While leading Elevate Marketplace, Marks also leads ticket pricing and distribution strategy for over 100 properties in college and professional sports and live entertainment. A 2024 Sports Business Journal “Forty Under 40” honoree, Marks is a recognized industry leader in dynamic pricing, data-driven strategy, and revenue innovation across the college landscape. Marks joined Elevate after founding Dynamic Pricing Partners, which was acquired by Elevate in 2021.